DECISION MAKING IN SMES A REVIEW

This study provides a literature overview of the entrepreneurial decision-making process. The literature review is used as background information for a qualitative study, which investigates, by means of review, the decision-making process of small businessentrepreneurs. The literature overview is the starting point of a confrontation between the literature on decision-making and the empirical findings of the latter terms. Firstly, this literature review gives an introduction to general decision theory. It discusses the Role of Trust in SME Owner/Managers’ Next, New Research and Development Project Selection Model in SMEs is discussed, Features of the Decision-Making in SMEs and Strategic Decision-Making in Small Firms are also discussed. Alliance Decision-Making of SMEs and Empirical Investigation into the Role of Adaptation Performance measurement systems in SMEs has also been reviewed for a research agenda Performance measurement systems in SMEs Lastly Decision Making & Gender Differences in the SME Sector is discussed quantitatively. This review will lead to rationalize decision making in industry or SME such that effective decisions can be carried out