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This thesis examines SVTs portrayal of the platform Onlyfans and its creators in relation to its guidelines on pornographic material and gender equality, in order to uncover a possible normalization of pornography for a male audience. By doing so the article uses the method of a multimodal critical discourse analysis combined with Laura Mulvey’s theory of the male gaze and Stuart Hall’s representation to analyze the documentary film Pornfluencers. Previous research has shown how pornography and female sexuality is portratted in different media forms and how the depiction often contributes to the normalization of the commodification of female sexuality. No previous research has been made on how public service guidelines are put into practice. Considering the responsibility SVT has against the public it is necessary to examine how they choose to represent the polarized and debated phenomena of Onlyfans that is a part of bigger discourses of normalization of pornography in society. Through the use of the analysis model and theoretical framework focusing on representation and the reproduction of patriarchal structures in visual material, the result shows that the phenomena of Onlyfans is presented in a factual and versatile way. However the representation between male and female creators differ and the platform is normalized through the framing of an empowerment-discourse and the sexualisation of the female creators which reproduces patriarchal structures. By this result the study further points out the importance of a suitable and coherent application of SVTs guidelines when presenting delicate subjects.