Art Nouveau on acid : Om interaktionen mellan psykedeliska rockaffischer från 1960-talet och det sena 1800-talets Art Nouveau

The aim of this study is to examine how psychedelic posters from the 1960’s relate to postersfrom the late 19th century Art Nouveau, and how their similarities and differences are expressed in imagery and experience. The method applied is Peter Gillgrens theory about performativity, which is how we interpret art based on its experience, and Margaretha Rossholm Lagerlöf's theory about how to interpret imagery. This applies to a selected number of posters from the 1960’s and from the Art Nouveau period that bears great similarity, after having gone through the historic background of the different eras and what connects them.The results show that there is a difference between Art Nouveau and 1960's poster art, despite their similarity, that is expressed through the imagery and experience. The posters from the 1960’s shows independence from Art Nouveau by expressing an original type of art thatcaptures the counter culture of the 1960’s, and therefore uses Art Nouveau as a way of appropriation