Motivational factors among entrepreneurs

There are several motivational factors for why entrepreneurs start a venture, continue to run the venture and also exit the venture. A prevalent theme in previous literature regarding entrepreneurial motivation, is the dichotomy of push and pull theory. This suggests that an entrepreneur can either be a necessity entrepreneur or an opportunity entrepreneur, meaning their motivation comes from either push or pull factors. Newer research argues that push and pull factors can co-exist and also change over time, highlighting that this dichotomy is ambiguous. However, this is still an under-researched area and many researchers call for more empirical findings concerning this topic. To gather more information regarding this disagreement, a qualitative study was executed, through semi-structured interviews with Swedish entrepreneurs from different entrepreneurial phases. The findings in this study indicate that motivational push and pull factors can be present simultaneously in an individual, and also change over time, depending on dynamic internal and external factors regarding the entrepreneur themselves and/or the venture.