How the EU frames Russia before and after the Crimean annexation betters our understanding of the motives and incentives behind a securitized unanimity in EU energy policy and decarbonization given previous internal dissensus. Europe’s energy transition and security policy is contingent upon Russian relations, considering its gas dependency. Given the 2022 Ukrainian invasion, studying past rhetorical change instigated within the EU is relevant, using the 2014 annexation as a potential catalyst. Russian energy flows reaching the EU are decreasingly predictable since they pass through key transit states like Ukraine. An overview of recent EU-Russian normative trajectories becomes appropriate as the EU tackles an energy crisis and is interconn...