Sustainable Tourism and Value Creation for the Territory: Towards a Holistic Model of Event Impact Measurement

This work aims to establish a conceptual framework for the role played by events in processes for sustainable tourism development of tourist areas, with a view to also proposing a model for event impact analysis and evaluation. Starting from the idea that tourist destinations represent the stage where tourism products can be displayed so as to satisfy the demands of travelers seeking engaging experiences, where people can be in the spotlight and co-participate with the territorial players in the creation of value, the importance of the role played by Destination Management in managing the events is underlined. Event management requires the use of tools such as planning, organization and control in order to design, plan and put on a balanced program of events, whilst monitoring their impact on value creation for both tourists and regional stakeholders within the perspective of sustainability. This paper proposes a set of indicators useful for a holistic evaluation of the performance of events in a tri-faceted dimension, that is, economic, social and environmental