The Solar System in the memory palace : BBC Sherlock as the media narrative about knowledge

This paper is devoted to various ways of representation and interpretation of knowledge, information, communication and the mass media in the BBC series Sherlock (2010-2014). It also delineates the practices of shared creation and distribution of knowledge about the series among irs viewers. The practical context of the analysis is the rise of so-called quality TV; the theoretical one - the concept of the convergent culture and convergent character of the contemporary media uses