Popular convictions as to character of Japanese culture are dominated by the orientalist stereotypes that include self-contradicting images of a society that is traditional and at the same time modern and technology-based. The ambiguous portrait of Japan seems to a certain extent justified, if one takes into account the transformation that took place throughout the 20th century and which gave rise to a new model of culture that was shaped thanks to a unique combination of various elements, both native and foreign. I am planning to focus on the impact of the mass media on the awareness and an everyday life of the Japanese people. Besides, I am going to consider the extent as to which the new environment has been transformed by the information...