Pandora's box or The Holy Grail? : on managing cultural heritage

The problem of cultural heritage is a relatively new field in science. Not only did the notion of ‘cultural heritage’ begin to crystallize itself in the 1970’s, but it also became multidimensional and multidisciplinary. This phenomenon, new in social and cultural space, developing in a dynamic way and gaining in importance (e.g. with reference to the development of regions), requires developing new effective tools of management. In the following text an opinion is presented, according to which we should not aim at the excessive economization of cultural heritage, and treat it mainly as a medium which serves building the cultural capital, improving human relations and elaborating social profit, which exceeds economic calculations (e.g. by constructing cultural identity)