[[alternative]]Environmental Preference and Leisure Benefits of Leisure Farm Tourists- Comparison Different Recreation Opportunity Spectrum in LeisureFarms

[[abstract]]本研究以遊憩機會序列概念將休閒農場分為半原始型、半現代型與現代型三種環境類型；遊憩環境偏好分為實質環境、社會環境與經營管理環境；休閒效益分為生理效益、心理效益、社會效益與教育效益等構面。以立意取樣方式選取三家休閒農場，透過結構式問卷進行調查。共發出 493 份問卷，有效問卷 471 份，回收率達95%。問卷回收後資料經編碼鍵入電腦，使用SPSS 來進行統計分析。研究結果顯示：（一）整體而言休閒農場遊客較偏好經營管理環境；在休閒效益方面遊客在園區內獲得較多的社會效益；（二）越偏好休閒農場內的實質環境、社會環境與經營管理環境其休閒效益越佳；（三）無論遊憩環境偏好或是休閒效益皆是，半原始型休閒農場高於半現代型與現代型休閒農場。根據研究結果，本研究提出相關建議未來休閒農場經營規劃的方向可朝半原始型發展，保有適度的自然環境，秉持較低度的開發、不破壞原有生態，讓遊客適度體驗遠離人群之孤獨感，將有利提供遊客高品質的戶外休閒效益。[[abstract]]A structured questionnaire was used to collect data from the tourists throughpurposive sampling in three different types of leisure farms. The three leisure farms were categorized into three main types according to the Recreation Opportunity Spectrum: semi-primitive, semi-modern, and modern. The setting attributes of environmental preference are divided into three categories: physical setting, social setting, and managerial setting. The leisure benefits for the participants were classified into four types: physiological, psychological, social, and educational. A total of 471 valid questionnaires were collected. Statistical analysis was performed using SPSS software.This study found that tourists have preference for the managerial setting and receive more social benefits at the farms. Tourists who havehigher preference for the physical setting, social setting, and managerial setting overall gain more leisure benefits. Tourists from the semi-primitive leisure farm were shown to have higher environmental preference and leisure benefits than those from the other two types of leisure farms.The study thus suggests that future leisure farms should be built as thesemi-primitive type. Low density development should be carried out, to maintain the appropriate natural environment and not to destroy the original ecology, allowing visitors to experience a moderate sense of loneliness away from the crowd