[[alternative]]An Investigation of Cognition about Recreation Safety within Hot Spring Areas in Pei-tou

[[abstract]]台灣地區天然溫泉資源豐富，溫泉遊憩活動日漸成為國民之重要休閒活動；然而卻少有文獻針對溫泉遊憩安全議題進行深入探討。本研究利用「硬體設施與實質環境」及「遊憩行為」兩大構面，探討消費者與經營者對於溫泉遊憩安全認知的差異。以新北投地區的溫泉經營者與消費者作為本研究調查對象，以立意抽樣方式進行問卷調查，共獲得324份有效問卷。所得資料以一般性敘述統計、t檢定、單因子變異數分析與雪費檢定進行分析。研究結果顯示： 一、 消費者不同人口變項對於溫泉遊憩安全認知有顯著差異。 二、 經營者不同人口變項對於溫泉遊憩安全認知有顯著差異。 三、 在「硬體設施與實質環境」構面中，消費者與經營者在「每間湯屋應設置對外通風系統」、「泉水注入口應設有過濾髒物的設備」與「浴池台階應高於地面以避免污水流入池中」存在顯著差異。 四、 在「遊憩行為」構面中，消費者與經營者在「喝酒後不宜立即泡湯」、「泡湯者應選擇適合自己身高的池子」與「泡湯時並非浸泡愈久愈有益健康，應有時間限制」存在顯著差異。 本研究發現消費者對部份溫泉遊憩行為存在安全認知上的落差，建議經營者與政府相關主管機關應針對消費者持續加強溫泉遊憩安全教育，以減少遊憩意外之發生。此外，政府相關主管機關亦應嚴格監督溫泉經營者在硬體設施與實質環境的規劃與設計，減少影響安全的潛在因子，除可保護遊客安全、提升滿意度外，亦可同時保障溫泉旅館從業人員的安全。 關鍵字：溫泉、遊憩活動、安全認知[[abstract]]The hot spring recreation activity has become one important leisure activity of the people since there are so many hot spring resources in Taiwan. However, little research is concerned about the safety issues of hot spring recreation activity, and some accidents have happened indeed. Hence, the main aim of this study is to investigate the tourists’ and the managers’ cognitions about recreation safety within hot spring areas. Two categories of ‘physical environment’ and ‘recreation behavior’ are used to assess in the Pei-tou Hot Spring Area. 324 effective questionnaires are collected, and then the data were analyzed with the SPSS Statistic Software. Finally, the findings of this study are concluded as the following: (1) Cognitions about recreation safety within hot spring areas are different among various characters of tourists. (2) Cognitions about recreation safety within hot spring areas are different among various characters of managers. (3) Three items within the ‘physical environment’ category show significant different between tourists and managers. They are ‘to establish the ventilation system in each room’, ‘the water inflow should be equipped with filters’, and ‘the room stair should be higher than the ground to avoid the sewage pollution’. (4) Three items within the ‘recreation behavior’ category show significant different between tourists and managers. They are ‘don’t bath within hot spring after drinking some wine’, ‘Choose the optimal pool’, and ‘don’t bath within hot spring as long as possible’. Keywords: hot spring, recreation activity, and safety cognition