[[alternative]]The Study on the Development of Business Model for Long Stay Industry in Taiwan

[[abstract]]隨著社會變遷及醫療進步，全球高齡化人口日漸增多，尤以日本為最，其老年人口比例已超過22%。日本政府為紓緩困境，鼓勵高齡化人民步向海外生活，進而產生一種度假型的生活型態，此即長宿休閒之發展。台灣在起步雖較其他國家晚，但在歷史淵源、氣候、醫療、治安、文化、人情味等方面都具優勢與發展潛力，但缺乏具體而規則性之經營模式，致無法完整規劃與有效推展。 本研究主要探討台灣長宿休閒產業（Long Stay）經營模式建構之研究，採半結構式大綱進行訪談，佐以文獻資料進而擬定適合台灣長宿休閒產業發展之經營模式雛形。模式基本成份包括核心策略、顧客價值、產品服務、資源規劃及價值網路五個構面。根據文獻與訪談資料交叉比對，並採用內容分析法，將受訪者重要觀點與意見以量化資料次數呈現，作為經營模式建構之憑據。研究對象係採普查方式，經受訪者同意，計包括政府二位、產業界二位、協會二位、學術界一位及駐台單位一位等八位受訪者。因長宿休閒產業在推廣上尚未蓬勃發展，實際參與且願意受訪相關單位數量亦有不足之處，為本研究受限困難點。本研究藉由相關實例探討，分析研究架構之完整性與實務性，研究結果可提供未來欲進入此產業之相關單位進行規劃與管理之參考。 研究結果發現，大部分受訪者皆認同台灣長宿休閒產業未來發展之遠景與可行性，唯在現階段實施上仍缺乏整體考量與配套措施，對於發展執行上仍有困難。建議住宿業則應先充實自身軟硬體建設，並與相關之協會、官方及產業共同合作以達到整合功效。政府應具初期主導地位，作為統一對外行銷及行政資源整合利用平台，並扮演輔導與監督角色以維持整體發展品質。[[abstract]]As society changes, medical treatment advances in technology and services, and aging societies become common worldwide. During all such nations, Japan stands out with an elderly population exceeding 22%. In order to alleviate this new trend, Japan government has encouraged the elderly to stay overseas for extended periods of time to enjoy a vacation-style existence, so called longstay. Some of Southeast Asian countries have been developing in the longstay market that targets to retired Japanese. Taiwan may be somewhat slow in this regard, but however, in term of history, climate, medical services, security, culture and friendliness, the island has the potential for a longstay industry development. To ensure the efficient planning, regulated and administration of this new industry, a practical business model is required. The purpose of this study is to explore a preliminary business model for longstay industry in Taiwan. References review and semi-structured interviews were applied and the proposed business model includes dimensions of core strategy, customer value, product service, strategic planning and value network. After the interview, content analysis and triangulation are conducted to show respondents’ important information with quantifying numbers to build the business model. The interviewees are all qualified and agreed to attend this study, consist of two government representatives, two industry representatives, two representatives of the related association, one in academic field and one from foreign association of Japan government. This also revealed the research limitation on limited number of qualified interviewee. The results of the study explore the relevant examples and analyze the integrity of the structure and practices. It is also expected to provide the enterprise of this industry with relevant planning and management references. The major findings of this study were as follows: mostly interviewees agree that longstay in Taiwan will be important and practicality in the future. But in this stage, the courses were not well planned and measure supplementary to administer. It is suggested lodging industry to improve its software and hardware construction and worked with the industry, government and school. In addition, government should be the initial dominant position, as the external marketing and administrative resources to integrate the use of the platform. Finally, it should be played the role of observation and supervision in order to maintain the quality of the overall development