[[alternative]]The Exploratory Study on Travel Motive of Italy Culinary Tour and Healthy Diet

[[abstract]]研究者從初擔任領隊職務至今，發現台灣歐美團餐食，幾乎全程都安排中式餐食；加上團體旅客狼吞虎嚥的用餐速度，似乎欠缺健康飲食行為的概念。本研究試圖瞭解美食團旅遊動機和全程餐飲以旅遊地餐食為主，能改善國人旅遊團用餐急速的飲食行為，及日後健康飲食模式。研究者利用身為旅遊業者之便，配合國際旅遊美食之旅的流行趨勢，邀請近年來曾參加全程安排義大利式餐食的義大利美食之旅的參團者做為研究對象，以質性研究的半結構深度訪談、現象學分析、和自身的全程參與進行研究。研究結果顯示參團者不論其出國前美食之旅旅遊動機為推力或拉力，旅遊期間是否有狂飲、暴食、酒醉、嘔吐的情境，全都受到義大利式餐飲的影響，至今持續健康飲食行為。本研究並提出具體建議，作為後續研究美食之旅和健康飲食的參考。[[abstract]]Since the first time researcher serving as a tour leader he has found out that the groups’ meals of Taiwan long- haul outbound tour were almost used to be catered at Chinese restaurant, plus fast devouring speed, indeed result from the lack of the concept of healthy diet to Taiwanese passengers.Research motive was conceived due to the curiosity on Taiwanese tourists can improve healthy diet if they are served with all local cuisine instead of Chinese food on tour. Taking a advantage of being a licensed guide and following the prevailing tide of culinary tour internationally, the researcher invites the members of Italy culinary tour, they aimed to enjoy Italian cuisine all the way of the tour in 2005 and 2006, are now as his research participants. Researcher implements quality research method to process the study.The finding reveals, regardless what their travel motives caused by push factor or pull factor prior to the departure or if there was binge, gluttony, drunkenness, vomiting on tour, every research participants has been impacted by the Italian diet and positively exercises healthy eating behavior on their daily life now.There are suggestions for future study on culinary tour and healthy diet