[[alternative]]A study of B&B owners knowledge, supportive attitudes,practices on Eco-inn in Yilan, Taiwan

[[abstract]]台灣觀光產業持續發展，而民宿於住宿選擇中扮演重要角色，隨著民宿蓬勃發展，雖帶來經濟上的產值，但同時造成負面衝擊，加上大環境的氣候變遷，使全球人民逐漸重視環保議題，民宿產業也開始倡導綠色環保概念，因此本研究依據學者提出綠色民宿六大構面，包含綠建築、永續地景工程、有機農業、環境教育、社區共榮及其他構面，進行相關研究，本研究範圍及對象選定宜蘭縣合法民宿業者，運用簡單隨機抽樣方法進行研究，透過問卷調查，以瞭解合法民宿業者對於台灣綠色民宿發展之知識、支持態度及執行意願，進而探討三者之相關性，問卷共發放282份，得到有效樣本237份，有效回收率為84%。 研究結果顯示業者綠色民宿知識之答對率為95.82%，而性別與社區共榮執行意願有顯著差異；年齡及民宿每月所得與環境教育執行意願有顯著差異；其中民宿每月所得與知識、態度、綠建築執行意願及有機農業執行意願皆有顯著差異，而在個人教育程度則無顯著差異。經由相關性分析後可得知，綠色民宿知識越高，其支持態度及執行意願也會越高，也就是知識、支持態度與執行意願之間，相互影響呈顯著相關，且業者綠色民宿知識、支持態度可預測其執行意願。 透過本研究結果可提供民宿業者未來建構綠色民宿之具體建議及作法，進而作為相關政府單位制定民宿政策之參考。關鍵字：綠色民宿、知識、支持態度、執行意願[[abstract]]Bed and breakfast (or B &B) played an important role in the continuous development of Taiwan tourist industry. Although prosperous development of bed and breakfast industry brought economic growth, it also caused negative effects on the environment at the same time. As people became more aware of the environmental conservation issues, B&B industry also began to promote eco-environmental concept. Therefore, this research is based on the six aspects of eco-inn proposed by scholars, including green building, sustainable landscape engineering, organic agriculture, environmental education, local benefit and other aspects. The scope and subjects of the study were legal bed and breakfast industry at Yilan district. Simple random sampling method was used to survey legal B&B industry’s knowledge of, attitude toward and willingness to implement eco-inn in Taiwan. The relationship between the three aspects was further explored. 282 questionnaires were issued, 237 valid samples were collected, and effective recovery ratio of questionnaire was 84%. Research results showed that the rate of right answer of industry’s eco-inn knowledge was 95.82%. Gender and willingness to implement local benefit had significant differences. Age and B&B monthly income showed significant difference with willingness to implement environmental education. Monthly income of B&B showed significant difference with knowledge, attitude, and willingness to implement eco-inn and organic agriculture, but showed no significance with personal education level. The result of correlation analysis showed that the higher the knowledge of eco-inn, the higher the supportive attitude and willingness to implement eco-inn, which means knowledge, supportive attitude and willingness to implement are directly related. Furthermore, the industry’s willingness to implement eco-inn can be predicted through the industry’s knowledge of and supportive attitude toward eco-inn. The research results can provide B&B industry specific suggestions and methods to build eco-inn in the future, and serve as reference for related government departments to establish policies for bed and breakfast industry. Key words: green building, knowledge, supportive attitude, willingness to implemen