STRATEGI KOMUNIKASI ISLAM DALAM PEMBINAAN AGAMA PADA SUKU ANAK DALAM BUKIT DUO BELAS DESA AEK HITAM KECAMATAN PAUH KABUPATEN SAROLANGUN PROVINSI JAMBI

the data of research from observations and interviews with research informants. The research informantsare the coach or who provide religion coaching in AnakDalamTribe Bukit Duo BelasAekHitamVillage Pauh,SarolangunRegency JambiProvincethat amounted to 6 informants.They areDa’i who served in the local village,the Tribal’s Chief or their King (Temenggung) who had already Muslim, and then the numbers of figures or leaders of local communities who live in neighbor Tribal area, then some of ethnic AnakDalam Tribe and observers in Sarolangun Regency. To collect the data was used observation and interviews, the The aims of thisresearch are: 1. To analyze the Islamic communication strategy in religious promotion in AnakDalamTribe Bukit Duo BelasAekHitamVillage Pauh,SarolangunRegency JambiProvince,2. to analyze the Islamic communication strategy in religious promotion inthat Tribe, 3. to analyze the results of Islamic communication strategy in religious promotion inthat Tribe. This researchtakes field research with qualitative method. Describing techniques and data validity checking describing by descriptive andtriangulation. Based on observations, the role of coaches who promote Islamic religious showed or produced significant results in AnakDalam Tribe,the evidence of that we can seethat many of them embraced Islam as new belief and left animism as their earlier belief.In addition,because of that, they received special attention from the government, and the most impressive thing is they could and brought a better life than before for their families and descendantsand lived peacefully and harmony with the environment and local communities