Risk management model for building a company's production program

The paper presents an economic-mathematical model that helps to determine the risk reduction resources at the phase of selecting a variant of the company's production program. Risk reduction is conditioned by the manipulation of sales volumes and selling prices, and by searching for the solution, which allows achieving the maximum risk reduction in the model - «product sales income - financial safety margin". The study demonstrates the practi-cal implementation of the developed model on the basis of a dental clinic services. The practical value of the study has been proved by the possibility of reducing the risks for the clinic by choosing the optimal parameters of sales volume and cost of services