Add to ORKGPrivate label (PL) is one of the tools used by retailers to increase market share, penetration, store loyally, human traffic, frequency of purchase. PL has gained significant importance in all over the world. Like global retailers, national and local retailers in Turkey and Germany also give increasingly more spaces in their shelves and stores for their own Private Labels. The aim of this study is to specify the factors affecting the attitudes of the Turkish and German consumers toward Private Labels. Findings of this study may shed light on retailers and manufacturers in developing their PL strategies
Private labels are usually perceived as cheap substitutes compared to national brands. Though, in re...
Private labels have become a major force in the global grocery market yet their market penetration v...
Private labels have become a major force in the global grocery market yet their market penetration v...
Private label applications have been one of the significant trend topics in retailing sector in rece...
This study examines the level of consumer acceptance of private labels, the relationships between co...
This study examines the level of consumer acceptance of private labels, the relationships between co...
Private label products encompass all merchandise sold under a retailer's brand. This brand can be th...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
Private labels have skyrocketed during the last decades. The main goal is to increase the retailers’...
In Greece, the traditional perceptions of private label were once of low quality, un-branded alterna...
In the retailing world, private label brands (PLBs) are gaining growing attention. In particular, at...
A private label is developed by a retailer with the aim to achieve the largest possible market share...
Private labels are usually perceived as cheap substitutes compared to national brands. Though, in re...
Private labels are usually perceived as cheap substitutes compared to national brands. Though, in re...
Private labels have become a major force in the global grocery market yet their market penetration v...
Private labels have become a major force in the global grocery market yet their market penetration v...
Private label applications have been one of the significant trend topics in retailing sector in rece...
This study examines the level of consumer acceptance of private labels, the relationships between co...
This study examines the level of consumer acceptance of private labels, the relationships between co...
Private label products encompass all merchandise sold under a retailer's brand. This brand can be th...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
Private labels have skyrocketed during the last decades. The main goal is to increase the retailers’...
In Greece, the traditional perceptions of private label were once of low quality, un-branded alterna...
In the retailing world, private label brands (PLBs) are gaining growing attention. In particular, at...
A private label is developed by a retailer with the aim to achieve the largest possible market share...
Private labels are usually perceived as cheap substitutes compared to national brands. Though, in re...
Private labels are usually perceived as cheap substitutes compared to national brands. Though, in re...
Private labels have become a major force in the global grocery market yet their market penetration v...
Private labels have become a major force in the global grocery market yet their market penetration v...