Efektifitas program manajemen perusahaan bagi pelaku usaha mikro, kecil dan menengah mitra Yayasan Dharma Bhakti Astra

MSMEs have an important role and strategic in national economic development. The presence of MSMEs can increase workforce absorption, encourage economic growth and distribution of development results. MSME has proofed itself for not affected by the crisis. During crisis affected during 1997-1998, only MSME that can withstand. The fast growing development of MSME in Indonesia has encouraged many people to build their own business. To build a business that can compete and sustain on the market, it is necessary to have skills or good understanding from the entrepeneur such as financial, human resources, marketing, and the product itself. In managing SMEs, skills and knowledge are required by the owner to be able to run the business properly, which can be acquired through corporate management training program. This research aims to analyze the effectiveness of corporate management training program by seeing the competencies and performances of business owners after participating in training and creating an effective strategy to increase performance through corporate management training program. The sample collection method in this study is census sampling from 30 respondents who participated in a management training program. Collected data is analyzed using Descriptive Analysis, Structural Equation Modeling – Partial Least Square (SEM-PLS) SmartPLS 2.0 program for all variables and also Analytical Hierarchy Process (AHP). The result of the findings show that training influenced competency significantly, training influenced performance significantly, and competency influenced performance significantly. Aside from that, an alternative strategy that becomes a priority is to adjust the training topic specifically according to business owner. This study will be useful for institutions or training organizers for SMEs in the future