Strategi pengembangan bisnis DOC (Day Old Chicken) ayam kampung PT PQR menggunakan kanvas model bisnis

Indonesian food consumption patterns still dominated by consumption of carbohydrate resources and still lacked of consumption of protein resources. Native chicken is one of protein resources with a significant good prospect. The development of native chicken production also increased year by year. PT PQR is a company engaged in native chicken farms. In 2017 PT PQR unable to fulfill all customer requests due to insufficient production facilities. In 2018, PT PQR increased its production to meet requests from the Government. By the end of 2019 the government program will be complete. PT PQR has concern about the sustainability of its business in the future. Based on the existing problems, it is necessary to know the factors that influence the sustainability of PT PQR's business by knowing the business model and business strategy that will be carried out. The purpose of this study is to map the current business model run by PT PQR, to adapt the demands faced by PT PQR with current strengths, weaknesses, opportunities and threats and analyze the transformation that needs to be carried out by the company in developing in the future. The method used to map canvas business models by analyzing nine elements of the canvas business model obtained from in depth interviews with managerial internal and observations. Strengths, weaknesses, opportunities and threats of companies with SWOT analysis. Alternative strategy for the new canvas business model with SWOT matrix. Based on results of the study, customer segments from PT PQR are the government, independent farmers, group farmers, restaurant owners, supermarkets. Value propositions are pure strain of local chicken, guarantee healthy chichken, DOC has been vaccine, and product can be costumed. Channel elements, namely communication, sales, distribution. Revenue Streams from DOC sales, live chicken sales, carcass sales, and sources of capital come from bank loans. The main resources are physical, intellectual, human resources and financial resources. Key activities include production activities and product marketing. The main partnerships are suppliers. The cost structure is about fixed costs and variable costs. The current business canvas model still needs to be improved in several elements to meet customer demand. PT PQR has strength of having a team of experts. The elements to be improved were elements customer relationships, key resources, key activities, and key partnerships