PENGARUH PENERAPAN MARKETING MIX MELALUI INSTAGRAM TERHADAP KEPUASAN PELANGGAN ONLINE SHOP @NANINA.ATELIER

The development of technology is very fast and many innovations are created. Not only developments in technology, but also in terms of business. Business is no longer only based offline by opening a shop and offering goods directly, but can also be done online. In this study, the existence of an online shop on the Instagram platform @nanina.atelier as a young online business that is engaged in fashion. This study wants to discuss how the effect of implementing the marketing mix through the Instagram online shop customer @nanina.atelier. This study uses a quantitative approach with the type of explanatory research. In data collection techniques using questionnaires distributed online via google form where respondents came from followers and buyers of @nanina.atelier. The data that has been collected is analyzed using simple linear regression analysis. The results of this study are Ha is rejected and Ho is accepted because Fcount 80.903 > Ftable 3.96, which means that there is an influence of marketing mix through Instagram on customer satisfaction. The influence of the marketing mix through Instagram is 0.497 which indicates that 49.7% of customer satisfaction is explained by the marketing mix through Instagram and the rest is influenced by other variables not examined in this study. The suggestions given are expected for further researchers to be able to use this research as a reference in completing the same research by developing theories and research objects. And for the owner of @nanina.atelier to stay consistent and upload regularly