ANALISIS USAHATANI DAN PEMASARAN PORANG (Studi Kasus di Desa Manggisan Kecamatan Tanggul Kabupaten Jember)

Porang is a tuber plant that can grow and develop both in tropical and sub-tropical areas which is in great demand by farmers in Manggisan Village to be cultivated because it has a high selling price, but its popularity is not accompanied by farmer knowledge related to farming and marketing. This study aims to analyze the structure of costs and income of porang farming, analyze the marketing channels formed in porang farming and analyze the efficiency of porang marketing channels in Manggisan Village, Jember Regency. The research was carried out in Manggisan Village, Jember Regency from May to June 2022. The sampling technique used the census method (saturated sample) as many as 57 respondents, and used the snowball sampling method in distributing porang in Manggisan Village, Tanggul District, Jember Regency, starting from farmers to to consumers and obtained 7 middlemen and 1 wholesaler. The data analysis method used is quantitative descriptive analysis. The results of the study indicate that the average cost of porang farming in Manggisan Village, Tanggul District, Jember Regency economically is Rp. 6,818,078,-/ha/season and in real Rp. 3,975,046,-/ha/planting season with an average economic income of Rp. 3.171.185,-/ha/planting season and in real terms and Rp. 6,383,926,-/ha/planting season in real terms. There are 2 marketing channels, namely marketing channel 1: Farmers - Middlemen and marketing channel 2: Farmers - Middlemen - Wholesalers and the efficiency value is obtained in marketing channel I of 1.8 with a total cost of Rp. 54.39 and the efficiency value in the second marketing channel is 3.61 with a total cost of 107.02. So it can be concluded that both are equally efficient, but the most efficient is marketing channel I