ANALISIS PEMASARAN BERAS DI DESA JATIREJOYOSO, KECAMATAN KEPANJEN, KABUPATEN MALANG

Rice is one of comodities that has a high economical value in Indonesia. In Indonesia, rice is a important comodity in a farming sub sector, almost 95% of Indonesian consume rice as their main food source. One of ecomonical sector that has a tight market competition is food. One of many village in Malang region that produce rice is Jatirejoyoso. Rice is on of many comodities that has a high value in Indonesia, almost 95% of Indonesian consume rice as their main food source. One of many economical sector that has a tight market competition is food. One of many village in Malang regency that produce rice is Jatirejoyoso. The purpose of this research ia to find out: analyzing the rice distribution in Jatirejoyoso, Malang region and to dind out the price margin in marketing distribution in Jatirejoyoso, Malang regency. The picking of the population data on this research is using accidental sampling method. The result of this research will show the three pattern of rice price establishment which includes: marketing route I: Farmer - ollector- distributor - small seller - consumer. marketing route II: farmer - collector - rice mill - distributor - small seller - consumer. marketing route III: farmer - consumer. The price margin in ghe marketing of rice in Jatirejoyoso village are the farmer acting as the first rice price establishment. Big price gap shows on the price at the rice mill. The rice mill determine the price according to the final result from the production cost, labour cost, and risk price speculation of the rice that the rice mill produce