STRATEGI PROMOSI PT. ATOURIN TEKNOLOGI NUSANTARA DALAM MENCIPTAKAN BRAND AWARENESS DI MASA PANDEMI

Based on data from the Central Statistics Agency that many companies are affected by covid 19 in 2020. Several factors have caused companies in Indonesia to suffer losses and need a strategy to survive in the midst of the covid 19 pandemic. Especially with companies that have just been established and need an introduction. themselves to the wider community. One of the Promotional Strategies proposed by Philip Kotler includes Pull Marketing Strategy, Push Marketing Strategy, and Pass Marketing Strategy. Examine complex marketing strategies from planning to implementation. This research is a qualitative type with a descriptive type to support the explanation and explanation of actual facts within the scope of marketing and social communication strategy activities. Excavation research data collected through interviews and documentation. The results obtained from this study based on document data analysis and institutional interviews, it can be seen that Atourin's promotion in creating brand awareness during the pandemic is by using push, pull, and pass strategies. Push strategy through optimization on direct email via email blasting. In the pull strategy, the main use of social media is Instagram in doing publicity and word of mouth. Atourin is also good at reading the surrounding environment by using it as an opportunity to attract public attention through the provision of virtual traveling or events and collaboration with various other related institutions during the Covid 19 pandemic and this is included in the strategy pass. It can be concluded that Atourin carried out a promotional strategy during the pandemic by conducting research first. Starting from research on environmental conditions to market conditions. From the research results, Atourin promotes products to potential customers by using email to disseminate information related to the company with the existing database. Then Atourin also attracts the public by optimizing publicity through social media, especially Instagram with attractive content and a website as a source of information related to the company. And build a positive image to promote through the provision of events or activities that empower tourism activists