PENGARUH LOKASI, HARGA DAN PROMOSI TERHADAP MINAT BELI KONSUMEN PADA PERUMAHAN GRIYA MARGOMULYO ASRI

The research is to analyze the influence of location, price, and promotion strategy on consumer buying interest at Griya Margomulyo Asri Ngawi. The population is all consumers coming and intending to buy houses in the residential area. The data were collected from 100 respondents by distributing questionnaires, and using non-probability sampling with incidental/accidental sampling. This is an explanatory research, and the instruments used are validity and reliability tests. The data were analyzed using a scale range, multiple linear regression analysis, and hypothesis testing in SPSS (Statistical Packade for the Social Sciences) 25. Based on the scale, the consumers are generally pretty interested in buying the houses. The results also reveal that location, price and promotion strategy have a significant and positive effect on consumer buying interest