EFISIENSI SALURAN PEMASARAN CENGKEH (Syzygium aromaticum) DI DESA BANGUN KECAMATAN MUNJUNGAN KABUPATEN TRENGGALEK

Clove is an annual plant that has a long production and marketing process. Trenggalek Regency is a contributor to the third clove commodity in East Java. One area that has a productive clove harvest is in Munjungan District, precisely in Bangun Village. Access to Bangun Village is difficult to reach and far from Trenggalek City so that the clove harvest involves many institutions in the marketing process so that it can reach consumers. The purpose of the study was to analyze the clove marketing channels, analyzing marketing margins, distribution margins and farmer's share and analyzing clove marketing efficiency in Bangun Village, Munjungan District, Trenggalek Regency. The research design used descriptive quantitative wit The research design used quantitative descriptive with purposive sampling technique for farmers and snowball sampling for marketing institutions. The analytical methods used are marketing margin, distribution margin, farmer's share and marketing efficiency. The results showed that there were three patterns of clove marketing channels, namely marketing channel I: Farmers – Middlemen – Collectors – Wholesalers – Consumers. Marketing Channel II : Farmers – Middlemen – Collectors – Consumers. Marketing channel III : Farmers – Collectors – Consumers. The value of the marketing margin I is 5773, the marketing margin II is 5,000, the marketing margin III is 4,000. The value of farmer' share in marketing channel I is 95.11%, marketing channel II is 95.73% and marketing channel III is 96.58%. The value of marketing efficiency I is 2.30%, marketing channel II is 1.94% and marketing channel III is 0.74%. The results of the research on the most efficient marketing channel is marketing channel III because it has an efficiency value of less than one