PENGARUH KEMUDAHAN FINANCIAL TECHNOLOGY TERHADAP PENINGKATAN PENJUALAN USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) KOTA MALANG DI MASA PANDEMI COVID-19

This study is aimed at recognizing how easy financial technology can be on increasing sales of poor micro, small, and medium-size enterprises (umkm) during the covid-19 pandemic. The kind of research is a descriptive quantitative work done on micro, small, and medium-size enterprises in the unfortunate city of food and drink. The method of data collection used in the study is by spreading the 5th (fifth) sub-district in the unfortunate city of Blimbing, Lowokwaru district, Sukun District, Klojen District, and Kedungkandang District. Selection of samples in this study USES an impressive. sampling technique by setting some specific criteria. From the 80 questionnaires disseminated, there are 55 UMKMs to meet the criteria. The analysis techniques used in the study are simple linear regression analysis because the variables used in the study are fairly simple, that is, the value of the financial technology with X, and the increase in sales represented by Y. research indicates that the financial technology's ease would have a 62% effect on the increase in the sale of the city's UMKM during the period of the accident