NIAT BELI ULANG KONSUMEN SEPEDA MOTOR BEKAS DI MASHURI MOTOR PASURUAN

This study discusses the Repurchase Intention motorcycle in Pasuruan, with the aim of finding out whether price perception, and perceived quality affect the Repurchase Intention consumers, as well as whether customer satisfaction can mediate price perceptions and perceived quality about Repurchase Intention consumers. This study uses quantitative research, data collection using questionnaires, and samples of 150 respondents. With Structural Equation Modeling (SEM) research methods, and hypothesis tests. The results of the study show that price perceptions and perceived quality have a positive and significant effect on Repurchase Intention consumers, as well as customer satisfaction can mediate the perception of prices and perceived quality of Repurchase Intention used motorcycles at Mashuri Motor