ANALISIS TUTURAN ILOKUSI PADA IKLAN SHOPEE DI YOUTUBE TAYANGAN DESEMBER 2021 - JANUARI 2022

Advertisement is one of the speeches that informs the motivation of the consumer. It aims for them to order this service. The advertisement should behave to swish the concept. It will make the consumer more interesting. Then it uses appealing language. Illocutionary is one of the advertisement types that is often used. Illocutionary speech is an expressive activity. That is just not designed to inform the light. However, it requires the consumer to make a good something too. In the other side, the purpose of this research describe the shape, function, and expression strategy in Shoppe commercial’s advertisement of youtube. This research was qualitative research. which used the descriptive method and programmatic approach. The researcher was collecting the data from Shopee’s advertisement video in their youtube channel in December 2021- Januari 2022. The data was collected by free see note technical. The techniques were using reduction data, presentation data, and recall finding. The result of the Shoope advertisement speech on youtube was dominated by assertive speech. On the other side, the other cure was directive, immersive, and expressive. The function of the Shopee advertisement speech showed certain cases. They were informing, claiming, reporting, suggesting, demanding, inviting, advising, promising, and offering. In this case, involving the maximum strategy. It made the consumer not approve. Then they accepted the significance as well. Thus, this research has found two strategies. That was used in the Shopee advertisement speech. They were direct and indirect strategies