Add to ORKGOnline game loyalty has become a concern for many companies and game developers since the high competition in the gaming industry. This study aims to determine the influencing factors of online game loyalty. The questionnaires were distributed to 350 respondents using a purposive sampling technique, but only 173 were usable for further analysis. The study finds that social, game challenge, price, and game design factors are the determinants affecting customers’ online game loyalty. The study findings contribute to everyone, such as game developers and marketers. Game developers need to consider these factors to create a competitive edge in this multi-million-dollar industry. Yeo1,3, Tan2,4, Lim Kah Boon1, Wei Sheng Tan
Objectives of the study: As many mobile games are generally considered as somewhat temporary fads, ...
The development of online games is so high that leads many companies to compose games. To increase c...
Abstract: The development of online games is so high that leads many companies to compose games. To ...
The significance attempt in this study is to examine the factors affecting customer loyalty towards ...
This study aims to identify and analyze the determinants of online game player loyalty among millenn...
The theoretical understanding of e-commerce has received much attention over the past years; however...
Online social networks are popular issues in electronic commerce and information systems areas. Howe...
This study is conducted to test the influence of Entertainment, Sociality, Challenge, Control and In...
The game industry has been continuously growing in the late years. In 2020, the release of Genshin I...
The most important stream of game developers' revenue is arguably via gamer's in-game purchases. Pre...
With the rapid growth of the gaming industry, keeping gamers loyal is the quintessential issue. Thus...
Mobile gaming is known as a high and competitive growing industry of business. There have been lots ...
With keen competition in the online game industry, game developers and publishers are finding new wa...
Online games have attracted numerous customers and brought stable revenues to game providers. Howeve...
Some online games are prosperous and have attracted a large number of players, while others cannot s...
Objectives of the study: As many mobile games are generally considered as somewhat temporary fads, ...
The development of online games is so high that leads many companies to compose games. To increase c...
Abstract: The development of online games is so high that leads many companies to compose games. To ...
The significance attempt in this study is to examine the factors affecting customer loyalty towards ...
This study aims to identify and analyze the determinants of online game player loyalty among millenn...
The theoretical understanding of e-commerce has received much attention over the past years; however...
Online social networks are popular issues in electronic commerce and information systems areas. Howe...
This study is conducted to test the influence of Entertainment, Sociality, Challenge, Control and In...
The game industry has been continuously growing in the late years. In 2020, the release of Genshin I...
The most important stream of game developers' revenue is arguably via gamer's in-game purchases. Pre...
With the rapid growth of the gaming industry, keeping gamers loyal is the quintessential issue. Thus...
Mobile gaming is known as a high and competitive growing industry of business. There have been lots ...
With keen competition in the online game industry, game developers and publishers are finding new wa...
Online games have attracted numerous customers and brought stable revenues to game providers. Howeve...
Some online games are prosperous and have attracted a large number of players, while others cannot s...
Objectives of the study: As many mobile games are generally considered as somewhat temporary fads, ...
The development of online games is so high that leads many companies to compose games. To increase c...
Abstract: The development of online games is so high that leads many companies to compose games. To ...