The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships : Some Propositions

Bianchi, Constanza
Cunningham, Peggy
Taylor, Shirley

Publication date

January 2015

DOI

10.1007/978-3-319-11885-7_19

Publisher

Springer Science and Business Media LLC

Abstract

This study examines the impact of cultural differences of exchange partners on the formation of international agency relationships. A model including dimensions of cultural differences is developed and propositions outlining their impact on the formation of trust and commitment are formulated.</p

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The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships : Some Propositions

Abstract

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The Effect Of Cultural Differences On The Development Of Trust And Commitment In International Agency Relationships : Some Propositions

Abstract

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