It is intuitive to believe that humans take considerations of mental effort into account when making decisions. However, it has proved difficult to differentiate theories of mental effort in the absence of direct measurements of this psychological construct. Existing measurements of mental effort using response times and revealed preferences have low reliability. In this paper, we present a new experimental task - selecting between visuomotor lotteries using eye-tracking for sampling lotteries - that enables direct measurement of mental effort. Unlike response time-based measures, effort measurements in this task are not confounded by actual effort allocation. Unlike revealed preference-based measures, effort measurements in this task are a...
The possibility that we will have to invest effort influences our future choice behavior. Indeed dec...
The possibility that we will have to invest effort influences our future choice behavior. Indeed dec...
The visual behaviour of consumers buying (or searching for) products in a supermarket was measured a...
Eye tracking is used to investigate decision makers’ motivations and procedures in choice problems. ...
Eye tracking is used to investigate decision makers ’ motivations and procedures in choice problems....
Motivation is underpinned by cost-benefit valuations where costs—such as physical effort or outcome ...
Economic decisions usually involve high stakes, real consequences and some degree of personal risk. ...
An important finding in the cognitive effort literature has been that sensitivity to the costs of ef...
Ocular activity is known to be sensitive to variations in mental workload, and recent studies have s...
Cognitively demanding tasks are costly and we usually tend to avoid them. In this study, we explored...
Goal directed behaviour requires transformation of sensory input to decision, and then to output act...
This research describes an approach to objective assessment of mental workload, by analyzing differe...
Mental effort is a construct that is widely used in our daily lives and is prevalent in attention, d...
It has long been established that the pupil diameter increases during mental activities in proportio...
Perceptual learning refers to the improvement of perceptual sensitivity and performance with trainin...
The possibility that we will have to invest effort influences our future choice behavior. Indeed dec...
The possibility that we will have to invest effort influences our future choice behavior. Indeed dec...
The visual behaviour of consumers buying (or searching for) products in a supermarket was measured a...
Eye tracking is used to investigate decision makers’ motivations and procedures in choice problems. ...
Eye tracking is used to investigate decision makers ’ motivations and procedures in choice problems....
Motivation is underpinned by cost-benefit valuations where costs—such as physical effort or outcome ...
Economic decisions usually involve high stakes, real consequences and some degree of personal risk. ...
An important finding in the cognitive effort literature has been that sensitivity to the costs of ef...
Ocular activity is known to be sensitive to variations in mental workload, and recent studies have s...
Cognitively demanding tasks are costly and we usually tend to avoid them. In this study, we explored...
Goal directed behaviour requires transformation of sensory input to decision, and then to output act...
This research describes an approach to objective assessment of mental workload, by analyzing differe...
Mental effort is a construct that is widely used in our daily lives and is prevalent in attention, d...
It has long been established that the pupil diameter increases during mental activities in proportio...
Perceptual learning refers to the improvement of perceptual sensitivity and performance with trainin...
The possibility that we will have to invest effort influences our future choice behavior. Indeed dec...
The possibility that we will have to invest effort influences our future choice behavior. Indeed dec...
The visual behaviour of consumers buying (or searching for) products in a supermarket was measured a...