Ordinary people's political discourse in old and new French media: Evolution and problems

International audienceThis chapter deals with the evolution of ordinariness in French media by highlighting two phenomena: the emergence of a new form of ordinary discourse defined as ‘ordinary political discourse’, ordinary but also militant and/or expert, and the questioning of this ordinariness, sometimes denounced as imposture. The study falls within the scope of the semio-pragmatics of media discourse, combining the methods of discourse analysis with research questions in media studies. The data are composed of emblematic case studies: TV programs (two French political talk-shows where guests are confronted with ‘ordinary people’) and a Facebook video. The chapter focuses on the way participants position themselves as ordinary (conversational style, self-presentation, visual and non-verbal markers, emotional discourse, illocutionary values, etc.). It also analyzes how these ‘ordinary participants’ are defined by the media and the audience and it shows that the ordinariness of these participants can be questioned by media and audiences, trigger public debates and institutional calls to order