Adoption of Smart Home Speakers: Study of User Acceptance Factors

Smart speakers have entered the market in recent years and have already been adopted by certain parts of the population. Although several studies have previously tried to explain some aspects of smart speaker adoption, there is still no common understanding in the literature about the crucial factors affecting their acceptance. Building on an extensive analysis of innovation adoption theories with a special focus on studies of voice-controlled technologies, the authors cover this research gap by constructing a research model for user acceptance factors of smart speakers and testing it empirically within a sample of current non-adopters in Germany. The results show that enjoyment, privacy concerns, usefulness and social influence may significantly predict the intention to use smart speakers. Moreover, system quality and complementarity of smart speakers with various apps and services are predictors of perceived usefulness