Investigating the Role of Cultural Factors in Developing Smartphone Addiction

By developing and testing a new conceptual model we extend prior research on smartphone addiction by accounting for the role of individuals\u27 espoused cultural values. Specifically, we theorize that the major aspects of culture, namely uncertainty avoidance, individualism/collectivism, and power distance interact with one\u27s personality aspects to determine the level of her major antecedents of smartphone addiction (i.e., self-regulation, anxious attachment style, and non-social app usage) thereby affecting the way she develops addictive behaviors. The model was validated using a sample of 257 college students and the results were promising