Employee Creativity in Digital Transformation Insights from Applied Action Design Research

Employee creativity is mainly influenced by personal and contextual factors. However, in digital transformation, many mindsets as a new kind of factors differing from traditional factors are proven to have an impact on the usefulness of employee creativity. Given the diversity of mindsets shift, researches lack consideration of the ensemble of digital and organizational contexts in actual business. Therefore, this paper adopts Action Design Research (ADR) approach, take employee creativity as an artifact, through Building, Intervention and Evaluation (BIE) to explore the changing requirements of employee creativity in digital transformation and their processing methods, and then improve and summarize them through reflection. Although collaborative, situational and digital intelligence mindsets shift as well as their corresponding solutions are currently identified, our expected contribution is to build a design theory that supports employee design creativity, in particular the form and function principles of the conceptual model of mindsets shift