Utilizing Big Data Analytics to Improve Education

Analytics can be defined as the process of determining, assessing, and interpreting meaning from volumes of data. It has been categorized in three different categories - descriptive, predictive and prescriptive. Predictive analysis can serve many segments of society as it can reveal hidden relationship which may not be apparent with descriptive modeling. Analytics advancement plays an important role in higher education planning. It answers several questions such as -which students will enroll in particular course, what courses are on trending or obsolete, what is the level of student satisfaction in the current education system, effectiveness of online study environment, how to design a better curriculum, likelihood of students transfer, drop out or failure to complete the course. Not only, data analytics helps in analyzing above points but also can be helpful in predictive modeling for faculty, administrative and students groups who are looking out for genuine results about the university rankings, based on which they make their decisions. Using the dataset “Academic Ranking of World Universities, 2003-2014”, we studied and analyzed to forecast how university’s management and faculty could adapt to changes to improve their education and thereby the ranking of their universities in the upcoming years. Microsoft SQL Server Data Mining Add-ins Excel 2008 was employed as a software mining tool for predicting the trending university ranking. This research paper concentrates upon predictive analysis of university ranking using forecasting based on data mining technique