We prove well-posedness and regularity for the stochastic pure Cahn–Hilliard equation under homogeneous Neumann boundary conditions, with both additive and multiplicative Wiener noise. In contrast with great part of the literature, the double-well potential is treated as generally as possible, its convex part being associated to a multivalued maximal monotone graph everywhere defined on the real line on which no growth nor smoothness assumptions are assumed. The regularity result allows to give appropriate sense to the chemical potential and to write a natural variational formulation of the problem. The proofs are based on suitable monotonicity and compactness arguments in a generalized variational framework