The Impact of the COVID-19 Pandemic on Consumers Buying Behavior

Objectives The main objective of this study was to explore how the COVID-19 pandemic affected consumers' buying behavior. The study specifically examined what had changed during the pandemic. Additionally, this study explored the reasons behind consumer buying behavior changes during the pandemic. Summary This study focused on the impact of the COVID-19 pandemic on consumer buying behavior. A quantitative approach was used to collect the data. The primary data was collected through an online survey from 28th February to 9th March 2022, with 84 respondents during that period. Conclusions The findings reveal that attitudes toward buying and shopping have been disrupted due to social distancing and lockdowns. Behavioral changes such as reduced purchases of consumer goods, avoiding physical stores, online shopping, a drop in leisure activities, reduced shopping frequencies, spending on essential goods, impulse purchases, and panic buying were examples of consumer responses to the pandemic