The participation in tertiary education in Italy is characterised by sharp vertical and horizontal inequalities, linked to social origins, and by a marked mismatch between the demand for skilled jobs and the distribution of graduates across fields of study. These two problems may derive from the lack of information about the profitability of the investment in tertiary education among students and families. We explored this issue by designing a counselling intervention to provide high school seniors with up-dated and high-quality information about costs of university and post-secondary vocational courses attendance, occupational returns guaranteed by the various fields of study and the chances of successfully completing them. We tested the e...