Frame of the research: We aim to inform family business literature and family business managers on the effect to include women as managers by providing empirical evidence on their impact on innovation. Purpose of the paper: The paper investigates the impact of female directors on innovation in Family Businesses (FBs). We assume that the presence of women, due to recent generations with the presence of daughters or due to marriages involving third parties, could be more common than in non-FBs. Methodology: We tested our hypotheses on a sample of 755 Italian FBs through a count data model. Findings: Our findings show how and when the invisible women became visible and their effect on innovation performance. Prejudice against women i...