We present a unified theory that posits three fundamental models as necessary and sufficient for modelling the bivariate scores in possessive ball-sports. These models provide the basis for perhaps more complicated models that can be used for prediction, experimentation, and explanation. First is the Poisson-match, for when goals are rare, or when goals are frequent but the restart after a goal is contested. Second is the binomial-match, for when goals are frequent and the restart uses the alternating rule. Third is the Markov-match, for when the restart uses the catch-up rule. We describe in detail the new model among these, the Markov-match, which is complementary to rather than competing with the binomial-match. The Markov-match is a biv...