A case study in marketing-manufacturing interface : Ateş Mobilya

Ankara : The Department of Management and Graduate School of Business Administration of Bilkent University, 1994.Thesis -- Bilkent University, 1994.Includes bibliographical references leaves 35-36.The coordination between Marketing and Manufacturing departments is a key determinant of an organization’s level of competitiveness. The lack of coordination between these two functions can be attributed to various factors. The aim of this study is to develop a qualitative research tool for understanding the effects of such factors on the Marketing - Manufacturing interface and to provide an empirical case study by applying this tool to a manufacturing organization. The study is concluded with an analysis of the findings and recommendations for future use.Gezer, MelihM.B.A