Personal computer purchase criteria and differences between expert and quasi-expert university students

Ankara : Department of Management and Graduate School of Business Administration of Bilkent University, 1994.Thesis (Master's) -- Bilkent University, 1994.Includes bibliographical refences.Computers have become a part of our daily life at offices, schools, hospitals, and even at home. Whether it fosters increased personal productivity, raises creativity or helps to organize, more people are planning to own a personal computer in Turkey. This study analyses Turkish consumers' personal computer purchase criteria. It aims to help PC marketer with their marketing strategy in such a fast paced and growing market.Gulcu, EbruM.S