A Review of global marketing with an illustration from Turkey

Ankara : The Department of Management and Graduate School of Business Administration of Bilkent Univ. , 1989.Thesis (Master's) -- Bilkent University, 1989.Includes bibliographical references leaves 47-48.Global marketing is a new topic in the marketing world. In this work a review of lobal strategy is done and as an illustration a study about four global products, the similarities and dissimilarities among their preferences and finally, liked and disliked factors about the products and their advertisement characteristics we reanalyzed from a global perspective . The study was conducted in Bilkent University and Hacettepe Medical Center.Pırnar, İgeM.S