Renault-Nissan-Daimler : A Global Strategic Alliance

in : Peter Buckley et Pervez Ghauri (éds.), International Business and Strategy : Cases and Readings, London, Routledge.In 2010, three leading actors of the global automobile industry, the French company Renault, its Japanese partner Nissan and the German Daimler group, announced the creation of a strategic alliance. The cooperation is formalized by a contractual agreement with mutual minority equity stakes. The main objectives of this trilateral partnership are to save costs and to develop synergies, while keeping brand and corporate identities. The fields of collaboration cover supply, R&D, production, enlargement of product lines and human resources