Add to ORKGThe aim of this chapter is both: explain the determining factors of the internationalisation of companies in the wine industry and to outline the characteristics of multinational companies that are emerging in this sector. The first part of this chapter introduces the specificities of the production and marketing structures of the wine industry in the world. The second part analyses the determinants of the internationalisation of companies in this sector. Finally, the third part of this chapter throws light on the terms that characterise the international growth of the leaders of the wine industry.Ce chapitre vise à expliquer à la fois les déterminants de l'internationalisation des entreprises de l'industrie du vin et à analyser les spécifi...
Strategies of internationalization, such as export, have a central role as well to safeguard the mar...
In the last fifteen years the process of internationalization of the wine business has been consider...
The forces of globalization have dramatically altered the international competitive landscape of the...
The aim of this chapter is both: explain the determining factors of the internationalisation of comp...
Relatively few empirical analyses have attempted to understand the export behavior of small and medi...
Wine market globalization and enterprises' strategies - The purpose of this research is to describe ...
Internationalisation has been a key strategy for businesses around the world over the last decades. ...
none3siPurpose This paper explores determinants of internationalisation in the wine sector based on...
In the past two decades the world has seen acceleration in the process of globalisation, affecting v...
Wine business is called to modify its strategic patterns in order to face the challenges of global c...
This paper aims to understand the different internationalization approaches of small- and medium-s...
In the last few years, wine industry has been characterised by profound changes that have determined...
The principal aim of this paper was to examine the internationalization process of small and medium-...
Purpose – For many wineries, internationalisation strategies, particularly in the form of exports ma...
This research investigates the ways in which firms in the cluster approach the process of internatio...
Strategies of internationalization, such as export, have a central role as well to safeguard the mar...
In the last fifteen years the process of internationalization of the wine business has been consider...
The forces of globalization have dramatically altered the international competitive landscape of the...
The aim of this chapter is both: explain the determining factors of the internationalisation of comp...
Relatively few empirical analyses have attempted to understand the export behavior of small and medi...
Wine market globalization and enterprises' strategies - The purpose of this research is to describe ...
Internationalisation has been a key strategy for businesses around the world over the last decades. ...
none3siPurpose This paper explores determinants of internationalisation in the wine sector based on...
In the past two decades the world has seen acceleration in the process of globalisation, affecting v...
Wine business is called to modify its strategic patterns in order to face the challenges of global c...
This paper aims to understand the different internationalization approaches of small- and medium-s...
In the last few years, wine industry has been characterised by profound changes that have determined...
The principal aim of this paper was to examine the internationalization process of small and medium-...
Purpose – For many wineries, internationalisation strategies, particularly in the form of exports ma...
This research investigates the ways in which firms in the cluster approach the process of internatio...
Strategies of internationalization, such as export, have a central role as well to safeguard the mar...
In the last fifteen years the process of internationalization of the wine business has been consider...
The forces of globalization have dramatically altered the international competitive landscape of the...