FREE ADMISSION TO MUSEUMS AND MONUMENTS: AN EXPLORATION OF SOME PERCEPTIONS OF THE AUDIENCES.

International audienceThis paper considers the theme of the audiences' perceptions of free admission in national French museums and monuments. The results show that, from an individual perspective, perceptions of free admission are linked to perceptions of price, of money and of payment, hence complementing perceptions expressed in a collective perspective (a symbolic, political measure, causing either adhesion or rejection). These perspectives are generally put forward by both advocates and opponents of the measure in their discussions. This different vision of free admission has managerial implications for managers of museums and monuments