This article quantifies the relative effectiveness of childcare subsidies and subsidies on grandmothers’ time on married mothers’ employment and fertility rates, paying special attention to heterogeneous effects. A heterogeneous agent model, populated by married households who make decisions related to labour supply and fertility, and the Spanish economy are used as a benchmark for calibration. The results indicate that childcare subsidies conditional on employment are more effective than subsidies on grandmothers’ time to foster the participation of married mothers in the labour force. However, they induce women to work fewer hours, unless after-school hours are also subsidised. This overtime subsidy is also necessary for the fertility rat...