Measuring customer satisfaction at the operational level : company X

Main purpose of this thesis is to find out the best possible ways to measure customer satisfaction from operational level. The company wants to collect direct customer feedback from the end user. Research questions that help achieve the goal of the thesis are ‘why to measure customer satisfaction’ , ‘What is the significance of end user‘ and ‘How to choose most effective measuring platforms to reach right target group.’ Based on that Company X can find best ways to measure customer satisfaction from operational level. The thesis will explain the theory of customer satisfaction, reasons to measure it and the methods how It can be measured .In end of the thesis there will be results which include most efficient measuring platforms to maximize reachability in operational level. In addition, suitable service providers and ready-made solutions for measurement have been presented