Artificial intelligence as a marketing tool in We Are The Planet company

Society has reached a new level in terms of the use of technology. Technology has penetrated a large number of areas such as medicine, education, business, and so on. Artificial Intelligence is also a progressive technology and has a vast influence. The tools of this technology are also applicable in marketing. Given the marketing structure of We Are The Planet, advanced technology could be one of the key components in promoting and increasing sales. Given these aspects, the study aimed to identify the main tools of Artificial Intelligence for We Are The Planet in the field of marketing. As well as identifying the main benefits of using this technology for the company. To achieve the goals, the author used interviews and content analysis. The interview involved the chief executive officer and the head of the marketing department of We Are The Planet. Applying the chosen methods to gather and analyze the information allowed for the identification of the right AI technology tools for the company, as well as an assessment of the relevance of this technology in terms of resources. The main marketing goals that can be achieved with AI technology were identified